About.
We've witnessed specific patterns in connection with different identities. If you don't fit the mold of being white, middle class, straight, able-bodied, and preferably male, its likely you've faced unnecessary obstacles during your career. These barriers stop people from reaching their full potential and authentically pursuing their purpose.
Our goal is to break down these obstacles and unite the rich and varied identities that make business — and life — so very full.
Selicia Richards-Turney
As a seasoned leader in brand marketing and strategy for over 15 years, Selicia's journey led her to found The Shift. Her global experience spanning diverse industries like media production, travel, and mobility tech has equipped her with a unique understanding of cross-cultural working environments. Recognizing the prevalent lack of representation, inclusion, and equity in large corporate settings, Selicia spearheaded initiatives, including founding the diversity board at VICE Media UK and leading the Black @Uber ERG in 2019. Her consultancy empowers organisations to enhance internal brand culture and external offerings, aligning with today's diverse audiences. Committed to driving tangible change in work culture, Selicia aims to inspire the younger generation to fearlessly challenge norms and disrupt for the betterment of all.
Krista Casey
Krista is a transformative coach and strategic leadership expert with a deep background in creative, brand, and marketing. Her career spans complex corporate environments where she built and led high-performing teams, balancing strategic influence with human-centred leadership.
Known for fostering trust and championing clear, impactful communication, Krista equips others to lead with confidence and advocate for change. Born in New York and shaped by her education at the United Nations International School, she brings a global perspective to leadership development—rooted in inclusion, creativity, and real-world impact
The Team
